On October 31, 2024, Marieke van de Rakt and Joost de Valk shared an insightful blog piece on Joost.blog. This article examined the vital part the WordPress community plays in its success and development. The authors expressed genuine pride in how various brands and individuals, including WPBeginner, Yoast, and Siteground, have championed WordPress throughout the years.
The narrative underscored the community’s significance, especially amid recent controversies that seemed to undervalue its contributions. Van de Rakt and de Valk recalled a statement made by Matt Mullenweg during a WordCamp Europe Q&A session. He urged attendees to “make the pie bigger.” This phrase has evolved into a guiding principle for many within the community, highlighting that as WordPress flourishes, everyone gains from shared efforts.
The writers detailed how marketing messages from trusted figures often hold more weight than direct brand communications. They discussed early advocates of WordPress, such as influential bloggers and community leaders who helped spread awareness about the platform. This grassroots marketing approach proved crucial in establishing WordPress as the top content management system globally.
Furthermore, the article explored the rise of influencer marketing in the WordPress space. Nowadays, YouTube creators reach fresh audiences without receiving direct payments from WordPress. The relationship between Automattic and the community showcased how both sides have prospered through mutual support and innovation.
Ultimately, this narrative illustrated that WordPress’s journey from a simple blogging tool to a leading CMS reflects the dedication and passion of its community. The authors left readers with a compelling thought about collaboration’s power in achieving significant success.
For a deeper understanding of this engaging narrative, check out the full article here.
